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Nebraska "Retailer of the Year" Award Winners
for 2007
 
The Nebraska Retailer of the Year Award has been a tradition of the Nebraska Retail Federation for over 20 years. Candidates are nominated by their customers and peers. Winners are chosen on the basis of contributions made to the retailing industry; outstanding customer service; leadership involvement in business and community activities; and how the candidate is regarded by employees, customers, and business colleagues. Previous recipients include Bob and Vicki Rokeby, Gary Michaels, Merle Honerman, Robert Allen, Dick Campbell, and Rose Blumkin. If you would like to nominate someone for Nebraska Retailer of the Year for 2008, click here.
Congratulations to the 2007 winners!
    This year the Nebraska Retail Federation focused on saluting smaller businesses that have found a niche and provide services not found everywhere. In their own words, the winners share the secrets of their success.

Oak Creek

Nebraska Retailer of the Year - 
Oak Creek Plants and Flowers - Lincoln
John Christensen and Leland Broroysky, Owners
John Christensen acceping the award.
www.oakcreekflowers.com

    Oak Creek Plants and Flowers was established in 1976 by current owners John Christensen and Leland Broroysky with $3,000 start up money. Their original plan was to simply expand their mutual gardening hobby into a produce and foliage booth at Lincoln's original Farmers’ Market. That developed into their first residential south Lincoln storefront in 1977. They dropped garden produce and focused on potted plants and supplies. To save costs, they transported product back and forth from Dade County (Miami) Florida with their own trucks, trailers, U-Hauls, and vans etc. for 8 years.
    In 1973 they added wholesaling of potted plants to regional florists, greenhouses, and other plant stores. In 1980 Oak Creek moved to 10th and Van Dorn in Lincoln into an existing but abandoned floral and greenhouse facility. They expanded wholesale distribution and in 1983 added full service floral to the business. Also in 1983 came an expansion into interior commercial plant care and design.
    In 1989, the construction by the Nebraska Department of Roads of Lincoln's west bypass forced a move from the 10th and Van Dorn street location. They then purchased the land upon which their current facility sits. The current store at 3845 South 13th in Lincoln opened in September of 1990.
    Oak Creek Plants and Flowers now has over 20 employees in 3 divisions: retail floral and gift; wholesale distribution of potted plants to retail florists in a 200 mile radius of Lincoln; and interiorscaping to over 100 business locations throughout Lincoln.
    Owners Christensen and Broroysky state that their business philosophy is:
        1) Work hard and do personally whatever needs to be done to make the business successful.
        2) Be conservative financially but willing to take risks when necessary.
        3) Be honest and fair with customers and employees in order to retain both.
        4) Search to reduce cost of goods continually in order to offer the highest quality product at a fair price.
        5) Create a shopping and work atmosphere that is friendly and casual as well as efficient and profitable.


Paper Panache Customer Service  -
Paper Panache - Lincoln

Nicole Van Hook, Elizabeth Hilsabeck - Owners
    Paper Panache believes that fine stationery and the written note is truly a gift. We are more than a store, we are a feeling. For us our success is defined by every wedding, every party and every written note. These events remind us of the human spirit and its need to celebrate and be thankful.
    The secret to our success and longevity is our love of the product and our customers. We are excited to show products to our customers to meet both their needs and their budgets. Our goal is to create a lasting relationship with our customers. To be a part of Lincoln's small business family has been a wonderful experience. We have been blessed to have made so many friends of our colleagues.
    We enjoy helping a bride from her bridal showers, first Christmas cards, baby showers through the birth of her children. In many respects our customers have made us feel lucky to be the first to know about their milestones, successes and even their losses.
    Our days are never ordinary. We can welcome a new baby, unite a bride and groom, celebrate a birthday, launch a new company, recognize an anniversary, develop stationery and bid a fond farewell to a dear friend who has passed away—all in a day’s work.
    We are the only store of our kind in the entire state. We have enjoyed this position as it has brought us business statewide, nationally and internationally.
    Our days are extraordinary!

Community Gems are highly regarded retailers who provide goods and services unique to the area, and who are deeply committed to community betterment through their involvement with social programs and economic development.

A Novel IdeaCommunity Gem - A Novel Idea Bookstore - Brownville & Lincoln
Cinnamon Dokken, Katherine Bergstrom - Owners
www.anovelideabookstore.com
Cinnamon Dokken accepting the award.
    We do what we love in ways we feel good about. We focus on sustainability, creating lasting relationships and offering value, not only a good product at a good price but positive interactions and community betterment.
    We use our advertising budget to support community radio, social programs and the arts. We host readings and book signings and are involved in community events like the Nebraska Book Festival.  Through our Thank You Tuesday program, we offer 3% of gross sales every Tuesday to a charitable organization that changes each season. We work to foster awareness of the organizations doing good work in our community and offer customers a way to contribute to those organizations through shopping at our store.
    We recently opened a bookshop in the small town of Brownville, Nebraska, becoming a part of that community and attempting to help revitalize the rural economy. We’ve met great people and have had lots of fun.


beyourselfCommunity Gem -
beyourself a boutique - Omaha
Jennifer O'Dell - Owner
Jennifer O'Dell acceepting the award.

    beyourself boutique focuses on making every woman feel beautiful in her own skin. We feature unique fashion forward clothing and accessories at reasonable prices. beyourself only orders six of one item and we receive new shipments every day. With our wide range of sizes, price points and clothing styles there is something for everyone.
    We have a unique sizing policy. We have decided to label the fit of our clothes by color instead of numbers. We feel it is more important to buy a garment by the way it makes you feel, instead of the number on the tag.
    As a fashion designer and merchandiser, Jennifer, the owner, has become acutely aware of the negative impact this industry can have on the fragile self-image of women, particularly young women. Therefore. when she decided to open her own boutique, she had several guiding principles:
    ● Prompt an atmosphere that is and upbeat and encourages women to feel good about themselves; hence the name: beyourself. If you come in to see the store and the signs on the waIls etc. you will feel that atmosphere.
    ● Have sizes that fit all women. Jennie, who does all her own buying, has worked hard to find stylish clothes that fit all women.
    ● Use colors for sizes instead of numbers. Women do obsess over  "not fitting into that size 6 today" etc. Our sizing policy is meant to get around that—it is not so bad to be a blue dot instead of an orange dot. The other important problem our sizing policy prevents is the issue that some brands have created a size creep—their size 8s would really be a size 10 or 12 in another brand. All of our brands are tried on and sized in our store and then color coded so they are all always consistent. If you are a black dot in one brand, you will be a black dot in all the other brands we carry, thus focusing on the way you feel in our clothing and the fit of the clothing, rather than the size number on the tag.
    ● Provide the latest in fashion at prices that are as affordable as possible.
    beyourself Inc. is a small business locally owned and operated that just celebrated its second anniversary. It has provided employment for a dozen, young diverse woman of our community. Despite all the problems that small businesses face, and despite struggling to make a profit, Jennifer has felt it was important right from the beginning to be a positive contributor to our community and our nation. Immediately following the hurricane, the company donated over $11,000 to Katrina relief efforts through the Red Cross and Oprah's Angel Network. On multiple occasions, beyourself has donated thousands of dollars of clothing to local charities (Dress for Success) and our local high schools.


Divine TruthCommunity Gem - Divine Truth Christian Store - La Vista
Donald Zimbelman, President
www.divinetruthchristian.com
Donald Zimbelman accepting the award.
    Divine Truth Christian Store opened its doors for business twenty-four years ago. The name was chosen from the Bible—God's word: "You shall know the truth and the truth shall set you free." -   John 8:32
    Our success is following the guidelines in His word. The first priority is to fulfill the needs of our customers. The creed that we follow is service, service, and more service. Serve our customers the  way you want to be treated. Not only do we meet the needs of our customers through the products we provide, we partner with local churches.
    Our customers are like family members. We rejoice with them in good times and offer comfort and prayer in difficult times. It is our goal to always consider the customer first.


SonataCommunity Gem -
Sonata Decor and Gifts - Lincoln

Melissa Noonan - Owner
www.sonatahome.com
Melissa Noonan accepting the award.
    At Sonata Decor and Gifts, we believe that the success of the business lies in the satisfaction of the customer. Our goal is to create a shopping experience which is defined by discovery, value, uniqueness, and an overall sense of fun in creating a personal and comfortable home environment.
    Our services include bridal registry, accessory calls, home decor workshops, trunk shows, free gift wrap as well as personal attention when browsing and shopping our many displays throughout the store. The shopping experience at Sonata is designed to be a fun discovery to be shared with friends and family.
    An ever changing inventory and constantly evolving displays help to create a sense of discovery. From multi-layered tablescapes to old fashioned storefront window displays filled with holiday trees and decor, we seek to inspire our customers with imagination and creativity. Nothing thrills us more than to see a picture brought in by a customer that displays their newly purchased item.
    Much like the clothes we wear reflect our personal style, our home's decor also reflects our style and personality. Sonata continually strives to give our customers the opportunity to reflect their own unique style at home.


BurlingLegislative Leadership -
Senator Carroll Burling














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BrodkeysNebraska Retailer of the Year - 2006
Brodkey's -  Omaha

Sherman Brodkey, Owner
www.brodkeys.com
     Congratulations to Brodkey’s of Omaha, Nebraska Retailer of the Year 2006! Pictured are State Senator Pat Bourne, Jeff Hines (NRF Board Chair), Sherman Brodkey, Sandra Brodkey, Marc Brodley and Jeff Campbell of Gordman's (2005 Retailer of the Year).
     Brodkey's is a family owned and operated business that exemplifies the finest entrepreneurial and community spirit Nebraska retailing has to offer.
     As their Web site proclaims, “Morris Brodkey opened his first store in downtown Omaha in 1880 to offer customers an extraordinary collection of fine jewelry at competitive prices, backed by outstanding personal service and rock-solid integrity.”
     One hundred twenty years later, Brodkey’s fourth generation continues the tradition, has expanded to ten locations in Nebraska and Iowa, and plans to open more stores. Learn about this outstanding family business at www.brodkeys.com.

Retail Pioneers Awards

The Retail Pioneer Award is limited to retailers who have been in business at least 40 years and who are or were independent
originally. They have demonstrated the ability to change, and remain competitive. There are two categories: businesses in communities with 20,000 population and above, and businesses in communities less than 20,000.

Cetak1A. J. Cetak’s Meat Market - Ord
Allen and Linda Cetak, Owners
www.cetakmeats.com
      Pictured are NRF Board Chair Jeff Hines, Jason and Melissa Cetak, Linda and Allen Cetak, and State Senator Pat Bourne.
     Allen and Linda Cetak are innovative and always look for new ways to promote their products. Allen is the third generation of his family in the meat business. His grandfather emigrated to the U.S. in 1904 and brought the family recipe for the sausages with him.
     The meat market in Ord grew and Allen sold his homemade sausages to retailers and wholesalers. However, he no longer sells to wholesalers due to the growth and demand of his in-store and online sales and the opening of a store in Lincoln run by his son and daughter-in-law, Jason and Melissa Cetak. The Lincoln store is Cetak’s Gourmet Meats & Sausages (www.cetaks.com). All of the homemade sausages for Cetak’s stores are made by Allen in Ord.  Cetaks also offer a complete line of fresh meat products, all hand cut in the store.
     Thirty years ago Allen created his own line of seasonings called A.J.’s All Purpose Seasoning and has since added two more flavors. All of the sausages and hand cut steaks are available online.
     At home in Ord, Allen is a member of the Valley County Board of Supervisors, an active member of Ducks Unlimited, and a staunch supporter of the Ord Chanticleers. Linda is a substitute teacher at Ord High School, a member of Does and the P.E.O.

YokelsYokel’s Hardware and Furniture - Friend
Wayne Yokel, Owner
    
Pictured are NRF Board Chair Jeff Hines, Sarah and William Yokel, and State Senator Pat Bourne.
     Yokel's Hardware and Furniture was started in 1920 in Friend by J. C. Yokel. His two sons, William and Harvey, joined him in the business in the late twenties. Wayne, the third generation, took over in1954. He’s still in charge and comes in every afternoon to oversee the daily transactions. Will, Wayne’s son, is now serving as General Manager.
     Yokel’s Hardware and Furniture has been a store where prices and quality rule. Yokel’s is now serving the third and fourth generation of customers. Yokel’s can boast about being Nebraska’s oldest Maytag dealer. In the early years of business, items for sale besides the Maytag washers included Copper Clad Ranges, Atwater Kent Radios, Ford Motor Ports, Jewelry and copper boilers.
     Wayne Yokel believes strongly in community involvement. He is active in Chamber of Commerce and church meetings. He served on the Friend School Board for 31 years. Recently, the Yokels have been involved with restoring the Warren Opera House which is on the second story of the store. Mr. Yokel was the 2002 recipient of Friend Citizen of the Year.


Customer Service Awards

Customers especially praise their personal touch and quality work.  Employees are treated with the same respect as customers.

CountryTraditionsCountry Traditions - Fremont
Leslie Main, Owner
www.countrytraditionsonline.com
      Pictured are NRF Chair Jeff Hines, Leslie and Kevin Main, and State Senator Pat Bourne.
     Country Traditions carries over 4,000 bolts of the latest and hottest fabrics. The owner and staff enjoy trying new techniques and demonstrating them to customers.
     Country Traditions offers a variety of classes throughout the year as well as Sewing Craze-a-thons, Mini Retreats several times a year, and Designer based Quilt Club gatherings. Technique display boards throughout the shop help guide the busy quilter through various projects techniques. Country Traditions also offers a full line of gifts, home decor, and collectible items.
     Country Traditions was honored in 2006 by Better Homes and Gardens, as one of the Top 10 Quilt shops in North American with a feature in their Spring 2006 Quilter Sampler magazine.
     Country Traditions has played an active role in the community though various charity projects, and has donated quilted samples to the Vets, Habitat for Humanity, and Dodge Country Humane Society. Current projects include a National Quilt Pink Event for Breast Cancer Research and the Big Brother Big Sister program of Fremont. Country Traditions has played an active role in organizing, planning and supporting the Nebraska Shop Hop event involving over 40 different quilt shops across the state through the Nebraska Independent Fabric Shops organization. Country Traditions also provides educational opportunities to high school youth through mentor programs and employment opportunities.

HavelockHavelock Furniture - Lincoln
Susan Cover, Owner
www.havelockfurniture.com
     Pictured are Susan Cover and State Senator David Landis.
     Havelock Furniture was founded in 1953 by Melvin Everson who, at that time, also owned Merchandise Mart. Upon semi-retiring in 1980, he, along with his son and daughter, focused their time and energy on the development of Havelock Furniture. In 1995 his daughter, Susan Cover, became the sole owner. She, along with her son and daughter, now carry on the family tradition.
     Offering fair prices for quality furniture and consistent customer service is their mantra. Whether the purchase is large or small, Havelock Furniture customers are #1. The owners and staff feel their customers deserve service and respect before, during, and after the sale.

VicsCornPopperVic’s CORN POPPER - Omaha
Vic and Ruth Larson, Owners
www.vicspopcornomaha.com
     Pictured are NRF Board Chair Jeff Hines, Ruth and Vic Larson, and State Senator Pat Bourne.
     Vic’s CORN POPPER started in 1980 in Omaha. Vic’s produces and sells high quality popcorn products locally and throughout the U.S. via its Web site.
     Since 1992 sales in Vic’s stores have increased every year. Ninety percent of the customer base is repeat customers. Vic’s internet sales account for ten percent of overall sales and have increased each year since starting a Web site. Through aggressive internet marketing Vic’s intends to increase Web site sales fifty percent by the end of 2007.
     Vic’ s CORN POPPER’s success can be attributed to the consistent high quality of its popcorn products. Its employees are another major reason for success. The managers of Vic’s three stores have been with the company for nine, seven and three years. The young workers’ average length of employment is three years.
     Owner Vic Larson has presented to business persons through the Omaha Chamber of Commerce on the topic of “Hiring and Working with Young Workers.” As a former educator and current business owner, he also visits schools two to four times a month  from pre-school to graduate students in economics at Creighton University. Topics include “Starting a Small Business,” “What Business Owners Look For When Hiring Young Workers,” and “Marketing.”


Community Gems

Community Gems
are highly regarded retailers who provide goods and services unique to the area, and who are deeply committed to community betterment through their involvement with social programs and economic development. They are truly gems to their local community. 

AuxiliaryClosetAuxiliary Closet - Blair
Laura Willey, Auxiliary Manager and Volunteer Services Coordinator
    
Pictured are NRF Board Chair Jeff Hines, Laura Willey, Chris Huffman, and State Senator Pat Bourne.
     The Auxiliary Closet in Blair gives back to the community in a big way. All proceeds from the store go to Memorial Community Hospital. In addition to offering great secondhand goods to the community at reasonable prices, the Auxiliary Closet donates to many area organizations. Donated bedding that cannot be sold goes to the animal shelter, polyester goes to a local quilting group that makes quilts for people in disaster areas; t-shirts are resold as rags to area businesses at a reasonable price; and some men’s wear goes to the prison ministries. The Auxiliary Closet also partners with the Blair Recycling Center and many of its boxes and recyclables go to them.
     A huge Rummage Sale sponsored by the Auxiliary Closet is held annually at the Washington County Fairgrounds in Arlington. All of the boxed and sorted donations that do not make it through the store are stored at the Auxiliary Closet warehouse and end up at the sale. In 2006 the 49th Auxiliary Closet  Rummage Sale made over $59,000, the proceeds of which went to the Cardiopulmonary Department at the hospital.

BordysBordy’s Men’s Clothing  - Columbus
Joe and Linda Bordy, Owners
     Pictured are Gov. Dave Heineman, Joe and Linda Bordy, and State Senator Arnie Stuthman.
     Polish immigrants, Simon and Dora Bordy, moved to Columbus in 1902, purchased a building that was built in 1886 by lssaac Gluck, and opened Bordy’s Men’s Clothing. Originally, the Bordys sold  a variety of men’s and women’s apparel as well as linens, fabrics and curtain scrim. After Simon’s death in 1935, his son Louis and his wife Janet operated the Bordy’s Clothing Store for 36 years. Their sons, Steve and Joe, returned to Columbus when their parents retired. Louis kept working part time until a year before his death in 1987.
     Steve and Joe Bordy continued the Bordy tradition of supplying fine men’s clothing to Columbus and the surrounding communities until Steve’s retirement in 2003. Now, Joe and his wife Linda operate what has evolved into a fine men’s quality clothing store selling suits, sport coats, dress and sport shirts, quality dress pants, Levi Actions slacks, tuxedo rental, and men’s clothing accessories.
     The Bordys have been involved with numerous community activities and organizations including the Columbus Area Chamber of Commerce (50 year member), Columbus Downtown Business Association, and the Boy Scouts.

CoverJonesCover-Jones Motor Company - Alliance
John Cover, Owner
    
Pictured are NRF Board Chair Jeff Hines, Mark Cover, Debbie Cover, and State Senator Pat Bourne.
     The Cover-Jones Motor Company began in Alliance in 1936 with J. Wharton Cover & Walter R. Jones. Jones’ interests were purchased in 1972. The company is now operated by the third generation of the Cover family. 2006 marks its 70th anniversary. There are currently 27 full time employees. In 2006, Cover-Jones was awarded the Ford Motor Company’s Chairman’s Award for Customer Satisfaction in Sales and Service—Ford’s highest tribute.  In 2002 the
company received Ford Motor Company’s President’s Award and in 2000 it received Ford’s  Blue Oval Certification. The company also recently received the North American Customer Excellence Award and Ford’s Perfect Delivery Award.
     Cover-Jones has a long history of supporting the community. For many years, Cover-Jones has provided vehicles in support of a wide range of local activities  in promotion of community events, from school booster club events to parades to rodeos. In 2006 it sponsored the Alliance Arts Council’s theatre season, chamber music and vocal concerts; wildlife photography exhibits; and a school residency for Liz Masterson, an historian of popular western culture. Cover-Jones is also the October 2006 Sponsor of the Main Gallery of the Carnegie Arts Center in Alliance, which presents “Native American Art from Red Cloud” and “Fall Colors” featuring work by artists from Alliance, Potter, and Seneca, Nebraska; and Loveland, Colorado.

OpenHarvestOpen Harvest Co-op Grocery - Lincoln
Keith Dubas, Board Chair
www.openharvest.coop
    
Pictured are NRF Board Chair Jeff Hines, Keith Dubas, Jacqueline Barnhardt, and State Senator Pat Bourne.
     According to its Mission Statement, “The goal of Open Harvest is to provide good health through good nutrition. Open Harvest provides high quality and natural foods with a high level of service and a reasonable price to the community of Lincoln. Open Harvest is a member-owned retail cooperative dedicated to  equitable employment practices, support of local producers, consumer education and sustainable agricultural practices.”
     Open Harvest has been supporting local family farmers for over 30 years. Customers are provided with healthful, environmentally and socially responsible product choices. It is owned by over 2000 member-owners who account for more than half of its sales. The member-owners have a say in how the business is run and product selection is modified in response to customer requests.
     Open Harvest’s outreach includes educating people about healthy eating and whole foods. Open Harvest also has a presence in the public school system by presenting classes on "Healthy Snacks for Kids."

Periwinkles - Omaha
Bill Kirshenbaum, Owner
      The first Periwinkles opened on July 27, 2001 with unique lines of jewelry, home accessories and gifts. Bill says, “To have a successful retail store you must offer the customers something unique and different, and we do that at Periwinkles.”
     Providing outstanding customer service is also imperative. Customers at Periwinkles are not pressured in any way and all employees are knowledgeable about all products.

PSEctP.S. Etc./JC Penney - Ord
Pat Marsh, Owner
    
Pictured are NRF Board Chair Jeff Hines, Pat Marsh, Megan Marsh, and State Senator Pat Bourne.
     Pat Marsh of P.S Etc./JC Penney Catalog Store in Ord is a true community gem. Pat says, “The mission every day is to WOW customers, to make their day. Customer service is the key.”
     In addition to the JC Penney catalog service, P.S. Etc. is a frame shop, a showcase for area artists and Nebraska products, and a Liberty Cleaners drop-off site.
     Pat calls customers when their JC Penney orders arrive and  when their dry cleaning is done. She makes suggestions for matting and framing pictures, offers advice for putting together gift baskets, and often hand delivers the latest JC Penney catalog to a customer who happens to be walking by.
     When the town’s last dry cleaners closed, Pat contracted with a local health lab courier to transport laundry bags back and forth to Kearney so P.S. Etc. could offer drop-off dry cleaning service to its customers.
     Pat organizes and manages the Farmers Market, is President of the 4-H Council and is a representative on the Valley County Fair Board. She holds a Master Gardener title, and volunteers at Our Lady of Perpetual Help Catholic Church and St. Mary’s School.
     Pat was recognized in 2006 by JC Penney for 20 years of service. She was also interviewed and showcased in the WK Kellogg Foundation’s 2005 Annual Report and Video for the HomeTown Competitiveness Program.

CookieCompanyThe Cookie Company - Omaha
Kent and Ellen Junge, Owners
    
Pictured are NRF Board Chair Jeff Hines, Ellen and Kent Junge, and State Senator Pat Bourne.
     The Cookie Company is Nebraska’s first retail cookie franchise . It was founded 27 years ago in Lincoln by Elizabeth Wanamaker. The Omaha franchise was established 22 years ago by Kent and Ellen Junge. There are now 5 retail locations: two in Lincoln and one each in Grand Island, Norfolk, and Omaha.
     The Cookie Company’s success has been based on these business practices:
●    Have owners present daily. This is critical for establishing good customer, employee, and community relationships.
●    Offer the consumer a superior product and a 100% guarantee.
●    Make employees feel like they are part of your cookie family.  Care about them and their families too.
●    Donate to the community. Offer cookie dough fund-raising opportunities; cookie gift certificates; and baked cookies to churches, schools, and other non-profit groups to help raise money for their various causes.
●    Listen to customers’ and employees’ suggestions.
●    Be willing to work more than 40 hours a week and be driven with a sense of accomplishment in what you do. Your customers know that you never say, “Can’t do that for you” because that to them it means you “Won’t do that.”
●    Always put the customer first. Sometimes that means going to your kids’ evening events and coming back at midnight to finish your customer’s order.
●    Offer local and nationwide delivery.
     The Cookie Company’s success is evident when a customer comes up to the counter with his or her children and says,  “These are the best cookies ever. I had these cookies when I was your age.” That’s when you smile and know you’ve been blessed and are associated with a great business.

RowlandMaster Merchant
Richard Rowland










Legislative Leadership
Senator Pat Bourne



WINNERS FOR 2005
Nebraska Retailer of the Year -
Gordmans - Omaha

Master Merchant Award -
Mike Honerman - Gothenburg and North Platte

Pioneer Awards -
B&R Stores- Lincoln                       
Barmore Drug  - Lexington

Customer Service Awards -
Ace Hardware Store & Emily’s Soda Fountain  - Broken Bow
Eric Vath Clothier - Scottsbluff
Lee Booksellers - Lincoln

Community Gems -
Kimball Coop Food Store - Kimball

Knight’s Clothing - Lincoln
Strong’s Country Store - Scottsbluff
Sweet Peas - Hastings

The Bakery - Seward
The Buss Stop - Minden
WeMart - Bartlett
Western Drug - Sidney

Legislative Leadership -
Senator Carol Hudkins

Nebraska Retailer of the Year -
Gordmans - Omaha
Jeff Gordman, President
     In 1915 Sam Richman opened Richman’s, Outfitters to the Family, a small retail clothing store in Omaha. In 1936 Dan Gordman moved to Omaha, met and married Sam’s daughter, Esther, and went into business with her father.
     Later, Dan purchased Sam’s interest in the company, and the name of the stores was changed to Richman Gordman. Dan introduced innovative marketing and store layout. He was the first in Omaha to use central checkouts, shopping carts and self-service shoes.
     In 1975 Dan opened a small store in South Omaha where he could sell department store quality merchandise at half price as a means to clear away end-of-season products. A separate corporate infrastructure was built for the 1/2 Price Stores. By the time the original company celebrated its 75th anniversary in 1990, the 1/2 Price Store chain had expanded to 16 stores in 5 states.
     When Jeff Gordman became CEO in 1996, building on his grandfather Dan’s vision, the 1/2 Price Store concept was repositioned and the new prototype store was called Gordmans. Jeff wanted Gordmans to provide “a fun, unique, energetic and entertaining shopping experience.”
     The first two Gordmans stores opened in Tulsa, Oklahoma in August 1999. They included an easy-to-shop layout, Gordmans Giggles children’s theater, and Gordmans’ Grandstand sports-themed seating area. Today, Gordmans continues to expand throughout the country making this Nebraska-based retailer a major marketer.

Master Merchant -
Mike Honerman - Gothenburg and North Platte

Following a long time tradition, the Master Merchant Award is presented to a retailer who is a member of the Nebraska Retail Federation and whose retailing practices exemplify consistent dedication, integrity and commitment to consumers and community.

     Mike Honerman is the owner of both the Gothenburg and North Platte
Hometown Variety.  Both were originally Ben Franklin stores owned by Mike’s father, Merle.
     Mike anticipates his customers’ needs and has added departments that were previously unavailable locally. These include Timeless Floral, Radio Shack and Alltel products and services. Honerman says it doesn’t really make sense to drive out of town to shop when the same items can be bought locally.
     His employees make shopping an enjoyable experience because he believes that employees must enjoy their work and in order to be successful you have to hire, train and empower good people.
     Following in his father's footsteps, Mike Honerman serves on the executive board of directors of the Nebraska Retail Federation.

Pioneer Award

The Retail Pioneer Award is limited to retailers who have been in business at least 40 years and who are or were originally independent. They have demonstrated the ability to change, and remain competitive. There are two categories: businesses in communities 20,000 population  and above, and businesses in communities less than 20,000.

B&R Stores Inc. - Lincoln
Pat Raybould, President
www.russmarket.com/
www.super-saver.com/
www.brstores.com/alps.htm
     Founded in 1962 by Russ Raybould and Clayton Burnett as a small, neighborhood grocery store, B&R Stores, Inc. has expanded to seven Russ’s Market stores, nine Super Savers and three ALPS (Always Low Price Store) in Nebraska and Iowa.
     Eventually Raybould purchased Burnett’s share of the company and Russ’s son Pat became president. When the first Super Saver was opened in 1984, it was the largest retail grocery store in the state in terms of square footage.  Throughout the years, B&R Stores has contributed generously to the community through a variety of venues. Corporate giving each year includes Food Banks, Education and Youth Programs, Community Development, Hometown or Neighborhood Activities, Helping Organizations Help Themselves, Salvatiom Army and additional programs that allow non-profit groups to raise additional funding through Save-a-Label, Scrip Program, and Hot Dog Stands.

Barmore Drug - Lexington
Dick Barmore, owner

     Barmore Drug was established in 1933 in Lexington, Nebraska by pharmacist Fred Barmore. The pharmacy moved to its present location in 1936. Fred’s son Dick became a licensed pharmacist in 1955 and took over the store in 1962 when his Dad passed away. Dick’s son Rick is also a licensed pharmacist.
     Barmore Drug has changed and upgraded merchandising with the times while maintaining quality customer service. Dick and Rick take extra time to be sure their customers understand their prescriptions.
     The Barmore family is active in numerous community service and commerce organizations such as Rotary, Chamber, Main Street Program, Retail Promotions, Lexington’s planning and zoning committees and the parks and trail committee. Every year the business has a 100% contribution to United Way by its employees. Recently Dick Barmore was recognized by the Nebraska Pharmacist’s Association for his fifty years as a pharmacist.

Customer Service Awards. Customers especially praise their personal touch and quality work.  Employees are treated with the same respect as customers.

Ace Hardware Store and Emily’s Soda Fountain - Broken Bow
Rod and Beth Pracht, owners
     In 1994 Rod and Beth Pracht purchased the Ace Hardware Store which had been in downtown Broken Bow since 1971. Since 1995, the store has tripled its gross sales and now staffs four full-time and one part-time employee.
     In the fall of 2004, Rod and Beth decided to open an old fashioned ice cream soda fountain in an historic downtown building. They spent six months renovating with the centerpiece being an authentic 1920s Italian marble soda fountain. This business employs three full-tine and fifteen part-time summer employees.
     Rod and Beth believe in doing whatever it takes to keep customers satisfied and doing it with a smile.
     Rod spent five years on the Broken Row City Council and other boards and he and Beth currently sit on the Broken Bow Library Board. They were recognized at the 2005 Broken Bow Chamber of Commence Annual Banquet as Progressive Business Owners of the Year.

Eric Vath Clothier - Scottsbluff
Eric Vath, Owner
     Eric Vath ventured into private business after having managed a retail men’s clothing store in a relatively small town environment. He sets a high standard with his superior customer service.
     With his positive attitude, he consistently supports the community and its projects. He is well regarded by his staff, customers and by his peers.

Lee Booksellers - Lincoln
James Lee McKee and Linda Lee Hillegass, Owners
     Lee Booksellers is a Mom and Pop Store owned by husband and wife team James Lee McKee and Linda Lee Hillegass. Celebrating 25 years of independent bookselling. Jim and Linda maintain a loyal customer base with their top-notch customer service.

Community Gems

Community Gems are highly regarded retailers who provide goods and services unique to the area, and who are deeply committed to community betterment through their involvement with social programs and economic development. They are truly gems to their local community. 

Kimball Coop Food Store - Kimball
John Morrison, Manager; Sandy Lukassen, Comptroller
     Kimball Coop Food Store
is the only grocery store in Kimball and has been an integral part of the business community since 1952.
     Many of the employees have been with them for years and are and are provided necessary time for their school and family activities. They are also encouraged in their volunteer efforts within the community.
     John and Sandy are huge Kimball supporters, willing volunteers and donors. When an organization needs help with ordering food for a fund raising effort, they are more than willing to assist. During the Christmas season the store has a “giving tree” so that those who are interested can help needy families.

Knight’s Clothing - Lincoln
Dean Knight, owner
     Knight’s Clothing continues to thrive in a time when locally owned independent retailers have diminished. Dean Knight has served as advisor and consultant to independent merchants. He created an outreach program transporting merchandise to elderly customers.
     His emp1oyees attest to their favorable work environment by their length of service. Some have been with the Knight’s Corporation for as long as 16 to 40 years.
     Dean has been president of The Van Dorn Plaza Merchants for twenty-four years and has been active in many community organizations.

Strong’s Country Store - Scottsbluff
Barb Strong, owner
     Strong's Country Store celebrated its 20th anniversary in July. Owner Barb Strong gives of herself and mentors new businesses. She is described as being humble and unaware of the enormous impact and difference she makes for others and the community.
     Customers are enthusiastic. Many say it is always a great adventure seeing new things in her store and they appreciate the personal attention. She has been involved in the Downtown Scottsbluff Association and is a Chamber of Commerce  member.

Sweet Peas - Hastings
Paula Crozier and Paige Wycoff, owners
     Sweet Peas is a gift shop specializing in bridal registry, decorative accessories, gift baskets, and collectibles which is owned by Paula Crozier and Paige Wycoff in 1988.  Their smiles and casual chatter bring a whole new meaning to personal service and cozy shopping. Customers appreciate their ability to remember what they want, which comes in handy when spouses are searching for just the right present.
     Sweet Peas’ owners support community events generously. They have been members of the Hastings Area Chamber of Commerce, the Downtown Center Association, and many other boards and associations.

The Bakery - Seward
Lucy Bennett, Owner
     The Bakery has contributed to Seward’s retail industry for over 40 years. Owner Lucy Bennett has long understood the importance of small business development and community involvement.
     When customers talk about The Bakery, they usually mention the special accommodations to fit customers’ schedules and special situations. Cozy tables and chairs provide a great gathering spot and people drive from all over the area on a regular basis to purchase The Bakery’s specialties.
     Lucy is highly regarded by her employees. She provides flexible hours for employees and makes them feel valued and appreciated. Her commitment to the community is evident through her hard work on various boards.

The Buss Stop - Minden
Sally Buss, owner
     Sally Buss is a vivacious business owner who is adaptable to any situation whether it concerns special needs of customers or the vagaries of the economy. Complacency is not in her vocabulary. Her business, The Buss Stop, consists of ladies, infants and children’s apparel, accessories and antiques.
     Sally is positive and considers ways that retail activities can be imptoved. She promotes Minden and is active with the Chamber Retail Committee and the Minden Chamber of Commerce Board of Directors. She was also involved with the renovation of the Minden Opera House and served on its board for 3 years.

WeMart L.L.C. - Bartlett
Kevin and Kelly Kasselder, owners
     Kevin and Kelly Kasselder formed WeMart L.L.C. in the spring of 2000 with the purchase of their  first convenience store in Bartlett. In the spring of 2003 and spring of 2005, the Kasselders purchased and reopened similar stores in Elgin and Newman Grove. Each store has developed into profitable businesses providing a needed service and employment to each community. In addition to convenience store operations, the Kasselders also provide bulk fuel service to area farmers and ranchers.
     Kevin and Kelly are active in their community and are generous contributors in each community where they are located.

Western Drug - Sidney
Joel Birner, owner
     Joel Birner has been a cornerstone of the Sidney downtown business community for 50 years and his business has been a part of Sidney for over 130 years. He also owns and operates pharmacies in Chappell and Kimball.
     Joel has been president of almost every civic group in Sidney. He started a fund raising effort to build a multi-purpose community center that was completed in 1988. He served as its president for several years. He was also instrumental in beginning the Sidney Main Street program in 2003 and helped originate the Sidney Retailers Association, now known as the Sidney Business Boosters. Recently he began Sidney’s Gold Rush days highlighting the lore of Sidney’s historic wild days during the gold rush era of the Black Hills on the Sidney-Deadwood Trail. In fact, Joel has been a part of almost every community cause in Sidney for over five decades and is known as Sidney’s Mr. Positive.  Joel Birner passed away November 20, 2005. This retailing community gem will truly be missed.

Legislative Leadership - Senator Carol Hudkins
     During her twelve years in the Unicameral representing the 21st Legislative District, which is comprised of parts of Lancaster and Saunders counties, Senator Carol Hudkins has proven a steadfast supporter of issues important to Nebraska retailers. Most recently, she has demonstrated this support by sponsoring legislation to eliminate expiration dates on gift certificates and gift cards.

                                             Dinner
Congratulations to the 2004 winners!
Click on each winner’s name to read the story.

Nebraska Retailer of the Year -
Cabela’s - Sidney

Master Merchant Award -
J.T. Harris – Mc Cook

Pioneer Awards -
Lord’s Hardware & Furniture - Indianola
The Buckle – Kearney

Customer Service Awards -
Allied Appliance – Fremont
Deluxe Cleaners
– York

Community Spirit Awards -
Dietze Music House – Lincoln
The Gift Niche – Ashland

Independent Gems -
Builders Warehouse – Kearney
Bryan Jensen Clothing - St. Paul
Farnik’s Shoeland - Creighton
The Gift Gallery – Kimball
Thiele Pharmacy - Alliance
Wolff Jewelers – Blair   

Legislative Leadership Award -
Senator Jeanne Combs
                                                                      Cabelas
Nebraska Retailer of the Year 2004

Cabela's, Inc. - Sidney
Dick, Mary, and Jim Cabela, Owners

From home-based business run from a kitchen table, to multi-million dollar publicly traded company, Cabela’s is the quintessential Horatio Alger story.

While touring a Chicago furniture trade show in 1961, Dick Cabela purchased some fishing flies for resale. Back home in Chappell, Nebraska, he bought a classified ad in the Casper, Wyoming, newspaper which resulted in exactly one sale. Switching to Plan B, Dick included the words “FREE introductory offer,” placed ads in national outdoor magazines, and orders came in. Each was sent out with a mimeographed catalog including other outdoor items.

Dick and his wife, Mary, added products and prepared new catalogs. Two years later Dick’s brother, Jim, joined them. Later, the brothers moved the business to the basement of their father’s furniture store. In 1969, after moving several more times within Chappell, the ever expanding company moved its headquarters to Sidney, Nebraska. Today, Cabela’s is housed in a state-of-the-art building, participates in the worldwide marketplace, and is listed on the New York Stock Exchange.

Customer satisfaction is paramount. The 100% satisfaction guarantee means just that. One customer who purchased a pair of boots wore them for four years until the tread on the soles was gone. Then he complained that they didn’t fit. Cabela’s gave him a choice: replacement or refund. The happy customer remained loyal for more than 20 years and spent more than $12,000.

Some stores simply sell products. Cabela’s includes ideas, education, and entertainment as a bonus. In 1985, Cabela’s initiated Outdoor Adventures, a hunting and fishing consulting agency that books hunting and fishing trips worldwide.

Starting in 1991 with the Sidney Retail Showroom, Cabela’s embraced the destination retail concept, becoming a major tourist attraction that incorporates a wildlife museum and education center. Cabela’s retail stores are now in seven states and, in 2005, will open in two more.

More than 100 million catalogs are mailed annually that include tips, stories and state-by-state outdoor recreation guides. Cabela’s also publishes specialty books on archery, fly fishing and boating. A magazine, television show, and extensive Web site provide additional education and entertainment.

Cabela’s supports wildlife conservation and environmental issues, provides financial and in-kind support to community-based charities and causes, and encourages its employees to be community activists.

Cabela’s enjoys an impeccable international reputation as a premiere sporting goods purveyor which shines a positive spotlight on Nebraska.

The Master Merchant Award is presented to a Nebraska retailer who has dedicated significant time and energy to the success of the Nebraska Retail Federation.
J. T. Harris – Mc CookOtto and Harris

J. T. Harris is among the fourth generation of his family to be a retail merchant. Until his recent retirement, his nationwide chain of 45 women’s large size fashion stores were headquartered in McCook.

J. T. embodies all of the qualities a successful retailer should have. He is well respected. He treats customers and employees with fairness and respect. He believes in community involvement.

J. T. served on the Nebraska Retail Federation’s Board of Directors for many years. His leadership and dedication are greatly appreciated.

Pioneer Awards are given to retailers who have been in business at least 50 years and who were originally independent. There are two categories: businesses in communities 20,000 and above, and businesses in communities less than 20,000.
Lord’s Hardware & Furniture Inc. - IndianolaLords
Cliff Lord, Owner

Lord’s Hardware & Furniture is a small town business with a large customer base in Nebraska and bordering states. It is one-stop shopping for hardware, electronics, appliances, and furniture.

It was established in 1882 by Cliff Lord’s grandfather. Cliff became the third generation when he joined his father in 1948. His first improvement was to install air-conditioning! Then he replaced the 100-watt light bulbs hanging down from the ceiling. He extended credit, something few area retailers did then. In 1969 Cliff incorporated the business, and in 1973 affiliated with ACE Hardware. Cliff’s son Tim is the fourth family generation to manage the business.

Cliff always put his customers first. If something wasn’t in stock, he would get it within a couple of days, or it wasn’t available anywhere. If customers were still shopping at closing time, he did not hurry them.

Before TV was a staple in every home, Cliff provided alternatives. He had TVs delivered to hospital and nursing home patients, and he made loaners available for customers whose TVs were in the shop being repaired. When few people had color TV, Cliff invited townspeople to the store so they could watch special programs like holiday parades.

This is typical of Cliff. When he sees a need in his community, he acts. Indianola had no local ambulance and the nearest hospitals were ten and eighteen miles away, so Cliff started and operated the first community ambulance service while continuing to manage his store. Eventually, the Volunteer Fire Department was able to assume ambulance duties.

Cliff’s civic leadership is unparalleled. He served on the school board for six years. Then he was elected to the City Council where he spent 45 years, many of which he was, and still is, Mayor. At age 82, he is always planning and working on his next project.

His leadership, caring and expertise extend beyond Indianola. He was elected to the MoCook Community Hospital Board and was instrumental helping to plan construction of a new hospital. In 2002 he received the Community Builder’s Award for Outstanding Service to the City and McCook area. He serves on the Board or the McCook Area Crimestoppers Committee and was recently honored by the McCook Area Chamber of Commerce for his Efforts and Dedication to the Community.

He supports school activities and local club projects. Among his many church activities, he was organist for 25 years. He is a Korean War veteran.

Cliff Lord has always treated his customers and employees with exceptional courtesy and respect. He is dedicated to the preservation of free enterprise through retailing, and is dedicated to his fellow man through his passion for humanitarian projects.

We salute Cliff Lord—a true retailing pioneer.
The Buckle - KearneyBuckle
Dan Hirshfield, Owner

What makes The Buckle special? According to the customers, it’s selection, service and staff.

This Kearney-based retailing operation focuses on young, trendy buyers who love jeans, t-shirts, casual apparel and accessories. With over 300 stores nationwide and an easily accessible internet presence, shoppers can count on finding a wide variety of name brands not usually in the shopping centers and good assortment of private labels.

Especially appealing are the knowledgeable staff, free alterations on t-shirts and jeans, year-round free gift wrapping, layaways, and a frequent-shopper reward program.

Managers are promoted from within and undergo a six-month training program, sometimes accompanying buyers on purchasing trips.

In 1948, company founder David Hirschfeld opened a men’s store called Mills clothing. In 1965 his son, Dan, took charge. Two years later, Dan bought another shop, Brass Buckle. By the early 1970s, Brass Buckle was concentrating on denim and other casual wear. In1991 Dan renamed the chain The Buckle and took it public in 1992.

The Buckle continues its pioneering spirit and its growth is steady.

Customer Service Awards are given in two categories: communities less than 20,000 population and communities greater than 20,000 population.
Deluxe Cleaners - YorkDeluxe Cleaners
Art and Tom Roemmich,
Former and current owners, respectively

Father and son, Art and Tom Roemmich of Deluxe Cleaners, have demonstrated their commitment to the community and the retail industry for nearly fifty years.

They practice what they preach, and what they preach is customer care. As Tom stated in the York News-Times,“People aren’t just numbers. It’s the personal service that makes you want to go a step further for the customer.”

Customers praise their personal touch and quality work. They cite their appreciation of home pickup and delivery in communities without a dry cleaning business.

Employees are treated with the same personal care and respect as customers. One forty-year employee says the Roemmichs understand the occasional need for flexible hours. Employees are also granted extended leave due to family or health.

The Roemmichs are highly regarded within their industry and the retail community. They have both served on the Nebraska Dry Cleaners Association Board of Directors. They recognize the importance of small business development and help to promote all small retail businesses in the area. They also have a long list of involvements in church, charitable and other civic activities.

Art and Tom Roemmich truly exemplify exceptional customer service.
Allied Appliance - FremontAllied Appliance
Mary, Ray, and Paul Sendgraff, Owners


For over 44 years the Sendgraffs of Allied Appliance have demonstrated that customer care equals excellent customer service. Mary, Ray, Paul and their employees are well respected and well known for their outstanding personal service. They inspire confidence. Customers trust them to install and repair appliances while they are gone. There is no need to leave work or change doctors’ appointments while waiting all day for someone to show up. Repairs and replacements will be made correctly when promised, whether or not the customer is present. The Sendgraffs stand behind their products and will service or replace any appliance that doesn’t fully satisfy the customer.

Customers say that the Sendgraffs have the kind of personal touch rarely found in retail business today. That personal touch extends to their community. They are involved with the Fremont Chamber of Commerce, Greater Fremont Development Council, Meals on Wheels, Toastmasters and church.

Thank you, Mary, Ray and Paul, for your many years of caring.

Community Spirit Awards are given in two categories: communities less than 20,000 population and communities greater than 20,000 population.
The Gift Niche - AshlandGift Niche
Mary Ziegenbein, Owner


If there were Community Cheerleaders, Mary Ziegenbein of The Gift Niche, would be one. This highly respected business woman not only knows how to keep her customers happy, she knows how to infuse energy into her town.

She has been described as well-liked, compassionate, and a person who serves as a shining example to area youth and other business owners. She is organized, keeps her customers well informed about products that fit their particular interests, and she is always accommodating.

Mary serves the community as Chamber of Commerce Vice-President, as a 4-H group leader, and as a Booster Club member. Her dedication to Ashland’s young people includes involvement with the Ashland All-Stars drug free program and various community educational programs. It should be no surprise to learn that her focus on helping young people has another outlet: Mary is also a substitute teacher!

How does she do it all? With enthusiasm and a love for people.

We salute your community spirit, Mary Ziegenbein!
Dietze Music House - LincolnDietze
Doug Fenton and Keith Heckman, Owners
Ted Eschliman and Tim Pratt, Partners

Imagine a world without music. Where would the community spirit be?

Since 1927, Dietze Music House has been keeping sprits up by helping Lincoln and surrounding area residents make music. Since 1994, Omaha area residents have benefited too.

How?

Dietze annually provides pianos free to piano teachers for yearly piano ensemble concerts.
Dietze offers overnight emergency repairs for schools, churches, and all customers whose children seem to break their instruments the night before the BIG concert.
Dietze established a fund with the Lincoln Community Foundation into which 10% of company profits are deposited. This fund is used to underwrite capital campaigns and musical performances in southeast Nebraska. Examples include concerts for Lincoln and Omaha Public School students, a new performing arts center for Milford High School, and a new amphitheater for Papillion.

Wow!

Dietze Music House has been described as “an organization that’s building on the cutting edge of retailing and current technology while drawing upon its rich tradition.”*

Dietze’s spirit and success is truly a team effort and that team includes its patrons. People like to go there because they are treated with respect, they have opportunities to meet and work with  pros, and they can have fun.

An example of the latter is Dietze’s clinics which bring in nationally recognized musical experts. Besides learning learn new techniques or polishing existing ones, participants have been treated to comedy and candy.

Dietze attracts top-notch teachers. Famous musicians from Boxcar Willie to Matthew Sweet have worked there. So have members of the Nebraska Music Educator’s Hall of Fame.

Dietze’s owners insist on quality. Vice-President Keith Heckman asserts that he has resisted “the temptation to bring in lower-priced, newer lines of piano. . . . ‘they can come back to bite you.’”*

Customers are trusted to have a hands-on experience. Accessories are in plain sight where they can be picked up and examined. High-end instruments are also where customers can access them. Rental programs are priced liberally.

Dietze’s community involvement extends beyond music. One beneficiary of this is the Nebraska Humane Society.

Dietze Music House expresses community spirit in the most positive way.

*Musical Merchandise Review, Aug. 2002

Independent Gems are highly regarded retailers who provide goods and services unique to the area, and who are deeply committed to community betterment through their involvement with social programs and economic development. These leaders own their businesses independently and thrive in a competitive marketplace.
Builders Warehouse - Kearney
Myron Andersen and Craig Bradshaw, Owners


Builders Warehouse is one of the largest independent home improvement centers in Nebraska. It opened in Kearney in 1977, moved to larger quarters in 1985, and presently is in the final construction phase of a $3 million expansion.

Builders Warehouse employees strive to provide customers with a “hassle free” experience. This independent gem serves professional contractors, architects, and ordinary do-it-yourselfers with equal respect and attention. Employees’ extensive expertise is appreciated by all.

A new design center in Grand Island provides a place where homeowners can make plans and design their dreams in a comfortable setting. Innovative software shows customers what a finished project will look like. Personal how to instruction is always available.

Builders Warehouse truly exemplifies excellence in retailing.
Bryan Jensen Clothing - St. Paul
Loren Studley, Owner


Loren Studley operates a full service men’s clothing store that includes big and tall, formal wear, and sportswear. His customer area covers several hundred miles because he carries farm and ranch work clothes. He will also special order items. He supplies prom attire for St. Paul students and students from surrounding towns and has provided tuxedos for boys who couldn’t afford one.

Loren Studley is liked and respected by all who know him. He’s friendly, courteous, dependable and always goes the extra mile for his business, his customers and his town. He is involved with the St. Paul Chamber of Commerce, Museum of Nebraska Major League Baseball Board of Directors, St. Paul Country Club, and St. Paul Summer Recreation Program.

He has been praised for providing exemplary service. He is an energetic and dedicated citizen who is never too busy or tired to lend a helping hand to his community or to those in need.
Farnik’s Shoeland - CreighonFarnik
Jim Farnik, Owner


Jim and Merna Farnik are Independent Gems. They own and operate Farnik’s Shoeland in Creighton, the only shoe store in Knox County. The Farniks repair shoes, put holes in belts, repair purse straps, create leather pieces, and will special order shoes as needed. Their outstanding craftsmanship and customer service are greatly appreciated. As has been pointed out, shoe repair is almost a lost art.

Jim is active with the Chamber of Commerce, little kids’ gymnastics support, Missouri River issues, and his church.

Creighton is a small rural community largely based on an agricultural economy, so Jim understands the value of maintaining a viable main street. He encourages businesses for young people and, even though he’s approaching retirement age, he is considering an expansion of his own business.
The Gift Gallery
Judie Brighton, Owner

Judie Brighton, owner of The Gift Gallery, fills a niche that no other business in the area can meet. She thinks outside the box when it comes to her inventory and window decorating.

She is well liked by customers, employees and her peers. She hires young people and is considered to be an excellent role model for them. She offers free local charge accounts and works with those in financial need.

She is always willing to allow area trades people to sell their wares in her store. She supports new area businesses and gives them her input if requested. She donates freely to area causes and sponsors many events. Her community activities include Business Boosters and church.

Judie’s entrepreneurial leadership has made her a worthy recipient of the Independent Gem Award.
Thiele Pharmacy and Gift - AllianceThiele
Charles and Ellen Lierk


A combined pharmacy and gift shop is not a new or unusual idea, so what makes this one a gem?
Its owners, Charles and Ellen Lierk.

Thiele Pharmacy and Gift, located in Alliance, is a progressive retail institution that attracts customers from a large surrounding area because can depend on quality merchandise and dependable service. Every time customers visit they can find something new and someone who is willing to point out the unique characteristics.

The Lierks are pillars of community leadership and know how to generate enthusiasm for community projects. Charles has been mayor. Ellen is chair of the Downtown Improvement Board. She was also influential in bring Lied Main Street to Alliance.

Sometimes people have to dig for gems. These polished gems are shining brightly in the heart of Alliance, Nebraska. We are proud to recognize them.
Wolff’s Jewelers & Goldsmith - Blair
Frank Wolff, Owner


Frank Wolff has had a jewelry store and gift shop in Blair for many years. He sets an example to all other retailers about customer service, community promotions, and recruiting of new retailers.

Frank is always willing to help others. For instance, he was once asked by a local telephone company representative if he could examine at a piece of equipment used in cutting fiber optics because it was not working correctly. Frank said he would, but would not promise anything. He put his jeweler’s glasses on and, after about twenty minutes, found a part that was out of place. He corrected the placement and reassembled the item. Then he said, “No charge.” The phone company man insisted on paying. “You saved me money and lots of time.” Frank’s reply was still, “No charge.”

He serves on the City Council and the Retail Recruitment Committee of Chamber of Commerce. He is also active with Ducks Unlimited, the Masonic Lodge, and his church.

Legislative Leadership Award
State Senator Jeanne Combs

Combs“Senator Combs has truly exemplified leadership in the unicameral. She is open minded, down to earth, and truly hard working. She recognizes the important contributions independent retailers make to each community’s social fabric. We are honored to present Senator Jeanne Combs with our 2004 Legislative Leadership Award,” stated Jim Otto, President of the Federation.

Otto also complimented Mike Dunekacke and Joan Snyder, on the staff of Senator Combs.  “They are extremely helpful and constituent oriented. The people of the 32nd District are fortunate to have the Combs Team working for them in Lincoln,” Otto added.

Ron Romero, Schaefer’s TV & Appliance, Lincoln,
Named Nebraska Retailer of the Year for 2003

Ron Romero’s dedication to customer service is his driving force. Long-term customer relationships are based on trust. His impeccable reputation has led to his involvement on national, state and local boards within his industry.


Keiter Romero Huff Otto
Board Chairman Larry Keiter, Roxie Romero, Tom Huff, Executive Director Jim Otto.

Ron’s two adult children work with him. Turnover among his employees is minimal due to the family-friendly environment and favorable working conditions. His employees assert that he is always fair. Ron believes in and practices promotion from within and he provides extensive employee training.
Many of Ron’s good works within the community are quiet and anonymous. However, it is no secret that Schaefer’s annual contributions to civic charities are generous.
Ron’s showroom storefront is only part of his business. His valued relationship with the custom construction industry has led to installation of state-of-the-art electronic systems in a regional market.
Ron has proven that a business of any size can grow and prosper while embracing positive principles.


Nebraska Retailer of the Year Award Winning Finalists for 2003


Pat Burkink, Food Pride, Madison

Pat Burkink puts service first—service to his customers and the community. Pat goes out of his way to provide merchandise and service that caters to the special needs of Madison’s residents. This includes stocking specialized ethnic items, cheerful delivery to the homebound, and donating food for the needy. Customers cite their appreciation for his truth in advertising.
Pat is active in the community, charitable organizations, and church. The Madison Food Pantry and the Ministerial Association are two major recipients of his perpetual dedication to community betterment. He garners high praise from customers, employees, and business leaders for his dedicated volunteerism, positive progressive manner and excellent work environment.
Pat has been known to personally travel many miles in order to deliver to and accommodate programs that help worthy causes.
Food Pride fits Pat’s business because he is proud of the community and the community can take pride in its presence there.


Gary Rihanek, Wagey Drug, Lincoln

Gary Rihanek

Gary Rihanek proves that a spirit of cooperation with his peers allows him to thrive, prosper and grow in an extremely competitive marketplace. Gary believes in hands-on personal involvement with his business and is always willing to find creative ways to make transactions convenient for his customers.

Gary has built a reputation of integrity and reliability. He cares deeply about his community. He exemplifies what positive retailing can achieve.
Gary feels it is important to preserve neighborhood history, tradition and values. His pharmacy is in the same building on the same corner where the Wagey family opened their pharmacy in 1924 and he has kept building’s character intact. Gary began working for the Wagey family in 1977. He bought the business in 1992. During that time, gross annual sales have grown exponentially, although Walgreens is across the street.
Cooperation, dependability, and respect describe Gary’s approach to business and to life.


Karen Robinson, Larsen’s Jewelry Store, Kimball


Karen Robinson heads a business that has been family-owned for 77 years. Presently, her husband Jim and two adult children work with her in the store and all are heavily committed to and involved in community activities.
Larsen Jewelry
Senator Erdman presents the award to Karen and  Jim Larsen.(Photo courtesy of The Western Observer)
Larsen’s Jewelry sets a high standard for retailers. Karen’s satisfied customers and her peers in the business community praise her attention to detail as demonstrated by the spotless glass shelves, beautiful window arrangements and clean sidewalks. Karen is also creative in providing interesting, educational and unusual promotional events such as brown bag lunches.
Aesthetics aside, Karen knows and demonstrates that a successful retail business needs more than a pretty facade and imaginative promotions. Of prime importance to her is that customers are treated to honesty, good merchandise, fair prices, and outstanding service. Employees and customers alike extol the high level of trust and confidence they have in the Larsen’s Jewelry and its owner.


Barb Springer, Fashions by Barb, Seward

Barb Springer
Barb Springer has long understood the importance of small business development and its relationship to community involvement. Barb is well-known as a strong supporter of  retailers throughout the area and she makes frequent trips to meetings on their behalf.

An avid promoter of downtown Seward, Barb helped to spearhead Seward’s historic business district improvements and sidewalk renovation. She currently serves on the Seward City Council and many other community boards. Barb and her husband are also active in their church’s Godparent Program.
Barb provides unique products and services, showing special care and compassion while accommodating women who have been impacted by breast cancer. She personally delivers clothing to the residences of senior citizens who cannot come to her store.
Barb provides a positive work environment and flexible hours for her loyal employees. As one of them says, “It’s like going to spend the day in a wonderful place with friends.”

2003 "Friends of Retailing" Awards

Cunningham
Janssen
Landis
Senator Doug Cunningham,
District 40, Wausa
Senator Ray Janssen,
District 15, Nickerson
Senator David Landis,
District 46, Lincoln

Previous Recipients of the Nebraska Retailer of the Year
Dick Campbell, Campbell’s Nurseries & Garden Centers, Lincoln
Charles Miller, Kmart Corporation, Lincoln
Merle Honerman, Ben Franklin Stores, North Platte and
Robert M. Allen, Allen's of Hastings, Hastings
Terry and Stephanie Perkins, Valentino's Restaurant, Beatrice
Bob and Vicki Rokeby, The Vickeridge, Lincoln
Allan Hale, Hinky Dinky, Fremont
Al Baeder, Ord Jack & Jill, Ord
Bob Taylor, Robert Stevens, Scottsbluff and
Steve Taylor, Gering Clothing, Gering
Mike Nevrivy and Gary Novotny, Gary Michael's Clothiers Inc., Hastings
Gwen Weihe and Glenda Reimer, Shopping Tripps, Norfolk
Wayne Hoffman, Wayne's Shoe Store, Cozad
Rose Blumkin, Nebraska Furniture Mart, Omaha
Chad Hirsch, Corner Style Shoppe, Broken Bow
Robert Moyer, Moyers, Ord
Mary Tauchen, Mary's Waterbed Shop, Falls City
Irene Harmonson, The Linen Shop, Ogallala
J. D. Whitaker, Whitakers Furniture, North Platte

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Updated July 24, 2007
Nebraska Retail Federation, 1610 South 70th Street, Suite 101, Lincoln, NE 68506 Phone: 402-474-5255 or 800-944-4673; Fax: 402-474-3154;