About Us

The Nebraska Retail Federation is in business to help your business. Our primary mission is to represent your interests to state and federal government officials. We feel it is imperative that lawmakers understand the impact and ramifications of current and pending legislation upon the retail industry.

The Nebraska Retail Federation does not favor one type or size of merchant over another. For the NRF, there is no distinction or competition for attention among members who own and/or manage small or large scale operations. All retailers deserve, and are treated with, the same respect. The interests of one are not given precedence over those of another. Legislation that affects one affects all.

We also encourage your input. Feel free to contact us at any time to voice your opinions and discuss your concerns. Drop by the office when it’s convenient.

Best wishes for successful retailing!!

Jim Otto, President

Join NRF Now!

The Nebraska Retail Federation is in business to help your business. Our primary mission is to represent your interests to state and federal government official1s.

CLICK HERE for an application

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