Nebraska Retail Federation

Nebraska’s only full time retail advocate for over 50 years

Nebraska’s only full-time retail advocate.


The Nebraska Retail Federation (NRF) is an influential nonprofit organization that represents and promotes Nebraska’s dynamic retail industry. NRF provides proactive and direct representation on legislation that impacts Nebraska Retailers. NRF also provides benefits and services that improve the competitiveness of Nebraska’s Retailers.

Recent Legislative Alerts

Keep up with the latest updates and alerts from all around Nebraska, and the nation.

Credit Card Processing

 Email your current statement to or click below to request a FREE credit card processing analysis.

Contact your senator

If you are unsure who your representative is, click below to find out who to contact.

Join The Nebraska Retail Federation Today!

The Nebraska Retail Federation is in business to help your business.
Our primary mission is to represent your interests to state and federal government officials.


Retailers Work to Protect Swipe Fee Reform

Retailers Work to Protect Swipe Fee Reform

The Nebraska Retail Federation has been meeting with the Nebraska congressional delegation to retain the existing limits on debit card fees. Below is Tom Wright of Wright's Jewelers in Lincoln, NE with Congressman Jeff Fortenberry. Full details from NRF. Jim Otto...

read more
LB44 Advances to Floor of Legislature

LB44 Advances to Floor of Legislature

  LB 44 would put an end to the unfair advantage online only sellers have over Nebraska retailers by requiring  those remote sellers (like eBay,, etc) to collect and remit Nebraska sales taxes.  Thank you to the following business groups for your...

read more

Message Us

Get In touch below if you have any questions comments or concerns.

Call Us

(402) 474-5255

Office Location

635 S. 14th St. Suite #305, Lincoln, NE 68508

Phone Number